Marketing for Dentists

Miscellaneous part 2 of 3

This is the second post in a three part series for the dentist/specialist. There is enough business to go around, you don’t need to “bad mouth” any colleague or how they run their practice, in order to have a successful, producing practice, that you love. I’m going to take a long way around this, to…

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Miscellaneous Part 1 of 3

This post will be the first part of a three part series of miscellaneous information that will assist you moving your dental practice forward. As you will see by my first point, at Dentistry It’s Personal (DIP), we’re all about the dentist/specialist, yet this information can be applied to most businesses and people. *There are…

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It’s in the Details

I have a favorite saying, “How we do anything, is how we do everything.”  I’m not sure if someone is credited with that, I know I began saying it about four years ago. How you show up for work, how you perform tasks, talk with people, respond to emails, post on social media, it’s all…

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Enough Time

Do you ever feel there just isn’t enough time to get everything done that you want? I can totally relate. I KNOW that what really matters gets done. So how do we find more time? We don’t really – before you click off, consider this. What if you changed your thinking about the many things…

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It’s a Good Idea, because . . .

I read a lot. I find books recommended by colleagues, many times I’ll purchase them and check out their content. Sometimes, Amazon will make specific recommendations. Books by people that I like their messaging or writing style are many times a favorite. Sometimes, I find a clunker. Recently, I came across a book that was…

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Marketing is All About Others

For February, which yes, it’s Dental Health Month, here at Dentistry It’s Personal, we are focusing on marketing. Now don’t stress out, and think, “Oh great, another thing to add to my never ending To Do List.” It’s fun, and will benefit your patients beyond what you think. I’m going to challenge you to create…

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Marketing is All About You

We always begin with the end in mind. So when you are marketing your practice, what emotion and message are you wanting your potential new patient to have? Where does your ideal new patient hang out? Do they read old school newspapers? Are they a young mom with kids scrolling through Instagram? This is about…

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